Who we are
STOF was founded by Carlijn Hofland and Nona Stabel: two commercial strategists with different backgrounds and a shared conviction.
Nona looks from the outside in. With a sharp eye for markets, customers and competitors, she helps organisations articulate why customers choose them, and makes sure marketing and sales tell that story consistently.
Carlijn looks from the inside out. She is equally at home in the boardroom and alongside teams on the ground. She turns strategy into day-to-day routines and behaviour, builds buy-in along the way, and makes sure it actually happens.
Together we bring analytical rigour, commercial experience and the human touch that makes change happen.
