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Case · Warana Film Company

Warana Film Company: from vision to brand.

Bring your challenge to the table
Sector
Film and series, international co-productions
What we did
Positioning, branding and pitch materials
Solution
Positioning and story
Team
Nona
Period
Q2 2026
Website
waranafilm.com

From challenge to execution

  1. Challenge

    Strong projects, but no brand to take to financiers and co-producers.

  2. Positioning

    From nature as the subject to worlds as the inspiration, with Cinema That Endures as the promise.

  3. Branding

    Logo, visual identity and an English brand book with brand beliefs, values and tone of voice.

  4. Execution

    A company pitch deck and a slate deck in one house style, which the founder can keep updating himself.

The starting point

Warana Film Company is a new production company for feature films and series, with international co-productions. There was a strong slate of films and series in development, but no logo yet, no brand language and no materials to take to financiers and co-producers.

The challenge

The first brand direction revolved around nature and presented Warana as a documentary maker or an activist brand. That did not fit: the founder knew exactly what he wanted to make, and it was broader. The problem lay in how Warana was presented, not in the projects.

The positioning we chose

We shifted the positioning from nature as the subject to worlds as the inspiration, with Endurance as the central philosophy and Cinema That Endures as the promise. Broad enough for feature films and series, and premium enough for an international market.

“Nona turned a vision into a brand. From the logo to our positioning, brandbook and pitch decks, she gave Warana Film Company an identity that feels cinematic, premium and ready for an international market.”

Bart Willemsen, founder of Warana Film Company

The approach

First the image, then the story around it:

  • a logo, a turtle beneath an arc, with a palette of green, cream, navy and gold
  • positioning and tagline
  • an English brand book with positioning, brand beliefs, values, tone of voice and visual identity
  • a company pitch deck in Dutch and English
  • a slate deck with all projects, each with its own colour within one house style

What changed

Warana now presents itself as one recognisable international production company, with one identity and one story, from logo to pitch deck. The pitch decks are set up so the founder can keep updating them himself.

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